Whiskymofo & Essendon Football Club

AND led a structured assessment to clarify objectives and define the role partnerships could play in driving growth.

Our approach focused on educating the business on partnership entry points, establishing a clear development and measurement framework, and identifying opportunities where owned data, B2B access, and performance outcomes could be unlocked.

This led to a bespoke partnership with Essendon Football Club, leveraging its extensive membership base and database to grow Whiskymofo’s audience and deliver measurable direct sales return through tailored, data-led campaigns.