Super Rugby - League Naming Rights

Tasked with strengthening Swyftx’s market presence across Australia and supporting future expansion into New Zealand, we designed and led the brand’s partnership development strategy.

Our approach was anchored in measurable outcomes across awareness, consideration, and conversion, ensuring each partnership could both scale Swyftx’s visibility and drive customer acquisition through owned fan data and retention programs.

The result was a high-impact naming rights partnership with Super Rugby to support the current NRL & Lions partnerships, positioning Swyftx as a leading brand within Australian sport and creating a structured pathway for portfolio expansion in FY26 and beyond.