Big Bash League & Cricket NSW

AND conducted a comprehensive market assessment spanning sport, culture, and entertainment to identify the most strategically aligned partnership opportunities for GWM.

By mapping category white space, benchmarking competitor investments, and evaluating audience fit, we developed a clear partnership framework and negotiation strategy designed to drive brand relevance and long-term value.

This work has already led to GWM’s landmark partnership with Cricket NSW and Big Bash League teams the Sydney Sixers and Sydney Thunder and a structured roadmap now in place to expand the program across Australia and New Zealand through 2026 and 2027.