About

We fuel desire for brands across sports, entertainment and culture.

Agency Named Desire is a brand agency specialising in partnerships across sports, entertainment and culture.

We are strategists. Partnership lovers. Campaign specialists. Story-tellers. Brand architects. We’re unified by one goal: helping your brand and business have impact. We remain founder led and passionate about creative problem solving.

We don’t sell. We create.

The Team

James Bartold

Managing Director

Ex-GM at Bastion and Ex GM, Commercial at North Melbourne Kangaroos (AFL). James is an executive leader across marketing and commercial teams spearheading partnership strategies for the likes of CommBank, Bunnings and Suntory, with a passion for the not-for-profit sector through work with Sydney Children’s Hospital Foundation, Healthy Male and Mars.

Marnie McManus

Managing Partner

Ex-IMG, Manchester City (EPL) and AFL. Brings extensive global experience in partnerships and commercial strategy, adding further depth and international perspective to the agency’s capabilities with clients such as PepsiCo, Pepperstone and Challenger.

Grant Rose

Commercial Director

Founder of Six Point and Chief Commercial Officer Sydney Swans (AFL). Grant has over 20 years in brand and commercial leadership, working across rights holders, brands, and advisory roles. His track record also includes roles at Sanitarum and Lion, leading work alongside brands including Shaw and Partners and Chevron.