Services

AND services brands and businesses in four streams of expertise: Strategy, Partnership Planning, Implementation and Commercial Rights Strategy.

We work across following the services and integrate them when required to respond to specific client challenges.

Strategy

We consult on effective brand partnership decision making by leveraging research, and audience needs and desires, to provide clear strategic advice.

Partnership Strategy Development
Existing Portfolio Evaluations
Opportunity Assessment Frameworks
Measurement Frameworks
ROI Valuations and Modelling

Partnership Planning

We translate strategy into crafted commercial solutions – shaping, interrogating and negotiating opportunities to ensure relevance, value and long-term marketing alignment. Plan, Evaluate and Buy.

Market and Category Review
Asset / Benefit Analysis
Commercial Structuring and Optimisation
Rights Negotiation
Contract Development

Implementation

We provide strategic guidance to ensure partnerships are designed, integrated and leveraged effectively across channels to deliver against strategic and commercial objectives.

Leverage Strategy Development
Creative Development
Channel Planning
Communications Architecture
Amplification

Commercial Rights Strategy

We help rights holders unlock the true value of their assets, designing smarter commercial ecosystems and unlocking new opportunities to broaden their value to brands.

Go-to-Market Strategy
Rights Modelling
Strategic Business Planning
IP / Asset Valuation
Monetisation Models
Sales Collateral