Athlete Commercial Strategy

HOKA engaged AND to review and strengthen its existing Athlete Strategy and talent agreements across the ANZ market.

Working closely with HOKA’s ANZ marketing team, we developed a clear and scalable approach to athlete tiers, defining consistent deliverables, investment structures, and performance expectations across elite, emerging, and ambassador talent.

This work resulted in a robust framework for managing both existing and future athlete partnerships, alongside a standardised process for implementing best-practice talent agreements that protect brand value, improve clarity, and support long-term program growth.